Decisions Backed by Data

Dashboards, testing, and insights to scale what works-fast.

Our Data-Driven Methodology

A systematic approach to transforming raw data into actionable business intelligence that drives measurable growth.

1

Data Collection

We establish comprehensive tracking across all touchpoints, ensuring clean, accurate data collection from day one.

2

Analysis & Insights

We dive deep into your data to identify patterns, opportunities, and areas for optimization across your entire funnel.

3

Testing & Validation

We design and execute rigorous A/B tests to validate hypotheses and ensure data-driven decision making.

4

Optimization

We continuously refine and optimize based on real performance data, scaling what works and eliminating what doesn't.

Data & Insights Services

Comprehensive analytics solutions designed to transform your data into competitive advantages.

Analytics Implementation

  • • Google Analytics 4 setup and configuration
  • • Google Tag Manager implementation and management
  • • Custom event tracking and conversion setup
  • • Cross-domain and cross-device tracking
  • • Enhanced ecommerce tracking and attribution

Dashboard Development

  • • Executive dashboards with key performance indicators
  • • Real-time monitoring and alert systems
  • • Custom Looker Studio reports and visualizations
  • • Mobile-responsive analytics interfaces
  • • Automated reporting and data distribution

Testing & Experimentation

  • • A/B and multivariate testing strategy development
  • • Statistical significance and power analysis
  • • Conversion rate optimization testing
  • • User experience testing and validation
  • • Landing page and funnel optimization

Data Analysis & Insights

  • • Cohort analysis and customer lifetime value
  • • Attribution modeling and multi-touch analysis
  • • User journey mapping and funnel analysis
  • • Competitive intelligence and market analysis
  • • Predictive analytics and forecasting models

Data Sources & Integration

We connect and harmonize data from across your entire digital ecosystem to provide a unified view of performance.

Web Analytics

  • • Google Analytics 4
  • • Adobe Analytics
  • • Mixpanel
  • • Amplitude
  • • Custom tracking solutions

SEO & Search

  • • Google Search Console
  • • Bing Webmaster Tools
  • • SEMrush API
  • • Ahrefs API
  • • Position tracking data

User Behavior

  • • Hotjar heatmaps
  • • FullStory session recordings
  • • Crazy Egg click tracking
  • • UserTesting feedback
  • • Survey and feedback data

Marketing Channels

  • • Google Ads data
  • • Facebook Ads Manager
  • • LinkedIn Campaign Manager
  • • Email marketing platforms
  • • Social media analytics

Business Systems

  • • CRM systems (Salesforce, HubSpot)
  • • E-commerce platforms
  • • Customer support tools
  • • Financial systems
  • • Inventory management

Custom Data

  • • API integrations
  • • Database connections
  • • Third-party APIs
  • • Custom event tracking
  • • Proprietary data sources

Data-Driven Success Stories

Real results from our analytics and insights implementations across various industries.

E-commerce Platform

Online Retail

Implemented comprehensive GA4 tracking and custom dashboards, leading to a 45% increase in conversion rate optimization efficiency.

Conversion Rate: +23% improvement

SaaS Company

Software as a Service

Developed advanced cohort analysis and customer lifetime value models, resulting in 60% improvement in customer retention rates.

Customer Retention: +60% improvement

Frequently Asked Questions

Everything you need to know about our data and insights services.

How long does it take to implement analytics tracking?

Basic Google Analytics 4 and Tag Manager implementation typically takes 1-2 weeks. Complex custom tracking and dashboard development can take 4-6 weeks depending on your specific requirements and data sources.

What's the difference between GA4 and Universal Analytics?

GA4 uses an event-based data model instead of sessions, provides better cross-device tracking, includes predictive analytics, and offers enhanced privacy controls. It's also the future of Google Analytics as Universal Analytics was discontinued in July 2023.

Do you provide training for our team?

Yes, we provide comprehensive training sessions for your team on how to use your new analytics setup, interpret data, and make data-driven decisions. This includes documentation, video tutorials, and ongoing support.

How do you ensure data accuracy and privacy compliance?

We implement strict data validation processes, regular audits, and ensure compliance with GDPR, CCPA, and other privacy regulations. All tracking is designed with privacy-first principles and proper consent management.

Ready to Make Data-Driven Decisions?

Get started with a free data audit and discover how we can help you scale what works and eliminate what doesn't.

How it creates value

We bring clarity to complexity with actionable analytics. Our dashboards reveal what’s performing, our tests validate what to scale, and our insights help you avoid wasted spend. It’s data not for data’s sake, but for compounding results.

  • GA4/Looker dashboards that surface actionables
  • Experimentation plans and guardrail metrics
  • Revenue attribution and cohort analysis
Abstract data visualization conveying analytics and insights